NINEOPTIC.COM – A DREAM FROM AN ENTREPRENEUR.
To establish of an online optical store in Bangladesh intended to provide a various range of eye wear. The company’s online optical store will sells prescription eye-wear, branded contact lenses, sunglasses and accessories, enabling customers to get the latest eye-wear collections with free home delivery service with a period of guarantee and with an attractive return policy.
The idea of selling spectacles online in Bangladesh is new and really potential. Our efforts were to make the change people’s mind and we are still working on it. Now peoples are buying glasses using our online platform. But in overall we are not hundred percent satisfied. Because the purchase volume is not smart. The amount of growth was supposed to be happened, it did not occur actually. But I deeply believe that the service and product we are providing to the customers and the relationship we have made with them, they will encourage us to come back for repeat order with the new clients. Which has already begun. We are receiving repeat order day by day. Also peoples are browsing nineoptic.com regularly.
In our early days, our main objectives and themes were to create Nine Optics branding with the help of digital marketing. We did not want to be popular very quickly. We have been in this sector with a long-term planning to increase our relation with the frustrated customers and gain their confidence. We are doing our job continuously.
At present, around 25% to 35% peoples in our country are suffering from eye diseases due to the vision problems. They needs glasses with prescription lenses. Will make this number much higher in future due to extreme use of digital device like smartphones, tablets, laptop and computer. So we can say that the demand for vision care products in Bangladesh will increase day by day. Presently, there are around 2.5 million frames 3.5 million pairs of prescription lenses, 2 lac pcs sunglasses and 2 lac pair’s contact lenses sold in one month. Estimated market value is about TK. 1.6 billion. Almost 100% consumer of this sector is dependent on offline market and they buy from physical shops. Some people are selling sunglasses online, which is very very small volume. Nineoptic.com is the only e-commerce based website in Bangladesh who sell all types of vision care products through online.
However, the growth of this sector from 2013 to 2018 has increased significantly and we will take the chance to make us a strong competitor in the market.
We already able to make a brand value of nineoptic.com by selling authentic product and give exclusive after sales services. We want to be pioneer to sell online eyeglasses Bangladesh.
Right now we are selling exclusive rimless eyeglasses, exclusive halfrim glasses, exclusive fullrim eyeglasses and contact lenses through our online system.